Determine what your site wants to - Attracting customers, selling products online, providing promotional info, servicing customers, IT support, increasing business efficiency and productivity.
Content Site articles, site promotion material, background information, facilities, profile etc.
Research - Study sites of your competitors, suppliers, related businesses/organizations, etc. to get ideas of what you like and dislike so your site can present your business or organization in the best way possible
Determine your target audience - This can help guide the overall theme, content and layout
Compile materials - Collect printed and soft copies of text content, existing promotional material, photos, logos, graphics, etc.
Other considerations - Budget (how much to spend on development as well as monthly hosting fees), domain name - should be unique, easy to remember and relevant to your business name and service or purpose, Email - how many addresses do you need and who should have them and selecting hosting plans.
Interface and navigation which will be efficient and intuitive
Design and Look & Feel - Your site should have a nice look and feel design, reflecting existing logos and colors and maintaining readers attention with attractive and intuitive designs.
Programming - We use code that is streamlined, browser compatible and ideally, browser independent in your web pages.
Efficiency - Logic and Images/Flash content will be optimized for fast download of the web pages.
Search engine/index/directory submission (general purpose)
Listing in directories specific to your business, organization or location (trade associations, local chamber of commerce, etc.)
Update all your printed material to reflect your website address and emails if needed (e.g. Letterhead, business cards, quotes, invoices, contracts, signage, print ads, etc.)
Contact suppliers, customers and partners to discuss exchanging site links. This is good promotion and it can help your search engine rankings
Periodically check the listings and search engines for your website. Update and resubmit as needed
Always be aware of opportunities to add or update to your website and make it more useful or relevant to your business.